Recruiting Students: The Role of SMS in an Integrated Marketing Campaign
Title: Recruiting Students - Using SMS as an Integral Component of a Marketing Communications StrategyPresenter: Dave Cooper, Director of Marketing, Solihull College
Moderator: Travis Sowders, Director of Product Marketing - Blackboard Connect
Date: Wednesday October 3rd, 2012
Time: 2:00pm - 2:30pm (BST) / 3:00pm - 3:30pm (CET)
Technical Info: Audio will be over VOIP
Overview:
Attracting and recruiting students is a big challenge. Ensuring courses are filled is now just a part of the task. It's also about ensuring you connect with your institution's core audience, and attract as many of the best of them as possible.
Solihull College recognised that it was in a competitive situation and required a marketing strategy to attract students to its 5 key study areas. Research conducted by the College revealed that students increasingly go online to select a college, and an integrated marketing strategy which included SMS was critical to promote the college and their courses.
Join Dave Cooper, Marketing Director at Solihull College to find out how the college is delivering innovative multi-channel campaigns which use SMS as key drivers to drive enquiries and enrolments. By turning to communication channels such as SMS to target students, not only were responses rates higher - up to 50% - it also saved costs of up to £2000 in just one single enrolment period.
Register!
free webinars available on request:
Keyword features |
Address book uploads |
Services |
Schedule Calendar Dates/Email2txt |
|
Make your marketing campaigns more effective and efficient with inbox rules: |
This webinar will guide you through uploading your contacts via a spreadsheet file - the most common way to populate an address book. Once familiar with this process you can create, update and modify large groups of contacts in a very short space of time. request now |
Learn how to schedule repeated SMS services (including RSS feeds) to be delivered to your contacts, these could include: |
Turn emails into texts - straight to your mobile phone. request now |
If you would like to discover our application, further your knowledge on some of its features or the plug-ins we provide for major VLEs such as Moodle and Blackboard, please call +44 (0)113 234 2111 or email ConnectTxtSupport@blackboard.com and we will gladly book a session for you at the date and time of your convenience.
